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The first Xray store opened yesterday, we are very excited. It is always lovely to see that your work is living and is a lot more than some nice presentations on LCD screens. The shop is in Shenkin St. Tel Aviv, prime location, amazing traffic; all major fashion brands have a store on this street. And I believe that (well, I am biased) that we have the coolest one over there. When your concept is a swimming pool you’d better be cool.

Sales were beautiful for a first day. Just for running the operation and starting to check the atmosphere of the street we couldn’t ask for more.

Many things still to be done - we have a rubber duckie waiting to wet himself over there and some additional cool elements. Updates will come.

Meanwhile you can enjoy first images we have taken.

Yaron, Harold, Adi - you are a case study for entrepreneurs that DO. Proud to be partners with you,

Dear

תמונות מפתיחת החנות הראשונה של Xray (משקפי שמש) ברחוב שנקין בתל אביב.

This post is tagged agency, brand, branding, retail, sunglasses, tel aviv, xray, דמוקרטיזציה, חנות, מיתוג, משקפי שמש, עיצוב פנים, פרסום, ריטייל, שנקין, תל אביב עיצוב